Obstacles against marketers?
Every marketer faces different challenges. Although we usually share the same goal, several teams stuck with hiring top talent, while others had trouble finding the right technology for their needs.
Whatever the case, there is always at least one area that you can stand to improve. In other words, there is always room to optimize the various components of your strategies and transform your marketing becomes more effective revenue generator.
Want to know about what kind of obstacles against other marketers?
We surveyed thousands of marketers on the challenges they face, and their tactics have been used to meet the challenges head-on. Here are some of the challenges marketers most commonly reported struggling with ... and their solutions.
Let's go through each of the top challenges and how marketers can cope.
1) Generating Traffic and Leads
Why It Challenge
Generate enough traffic and peak marketing leads is a challenge, according to the 2016 State of the report. While we asked marketers about their challenges every year, this time we added this answer as a new choice - and we're glad we did.
Clearly, marketers are struggling to produce enough demand for their content. And as the year’s progress and the competition stiffen, it will only become more true. With so many options platform for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts.
What can you do?
When it comes to creating content that generates enough traffic and leads, marketers should ask themselves two questions: Do you really create high-quality content - the type of content people will pay for? And, do you know what kind of content your audience really wants?
Once you know you are making the kind of content your audience wants, the focus shifted to promoting a way that makes your audience attention. More than ever, people are being flooded with the content. Consumers do not have to use a search engine to find the answers. Instead, the article, fill their news feed or buzz in their pockets through mobile alerts.
Needless to say, content promotion is not the same as five years ago.
2) Provide ROI Marketing Activities
Why It Challenge
Measuring ROI (return on investment) of your marketing activities remains top marketing challenges in years. But, it also continues to be an important way for marketers to understand the effectiveness of any particular marketing campaign, a piece of content, etc.
Plus, proven ROI often go hand-in-hand with making an argument for increasing the budget: There is no tracking ROI, there is no proven ROI & no budget.
But tracking the ROI of every single marketing activity is not always easy, especially if you do not have two way communications between marketing activity and sales reports.
What can you do?
When it comes to ROI, there is a strong case to be made to dedicate time and resources to build relationships between marketing and sales results. This means tying them together, you can close the loop between marketing and sales efforts with service level agreements (SLA). That way, you can immediately see how many leads and customers generated through your marketing activities.
3) Securing Enough Budget
Why It Challenge
Securing over the budget is an urgent challenge for global marketing. And often, the budget is easier said than done - especially for smaller organizations that do not work with large or flexible enough marketing costs.
But the key to secure more money for your team may not be that complex. Here's what you can do.
What can you do?
The key to open the budget lies in being able to prove the ROI of your marketing efforts. According to our report, organizations can calculate the ROI was 1.6 times more likely to receive higher budget.
Again, the success of the marketing comes in also plays a huge role in pushing higher budget. Effective strategy clearly producing results and our data show those who feel confident in their marketing strategies more than two times more likely to get a higher budget for their marketing team. If you get off to a slow start, you do not have to retreat - in fact, you might consider doubling down.
4) Manage Website
Why It Challenge
Managing a website is the fourth biggest challenge for marketers. And, most likely, the performance of your website is high on the priority list. It is an asset that works all the time to attract visitors, convert them, and help you reach your goal, after all.
Problems with the website management includes a variety of different factors, from writing and optimizing content for designing web pages were wonderful. Here are some of the things marketers can do to deal with this challenge.
What can you do?
First, read the report to see how your website stacks up against more than 1 million other websites. It also includes in-depth analysis on the four most important elements of the performance of the website and design, from the time the average load and the security of the website, to mobile and SEO friendliness.
If your main challenges of managing a website goes with the skills and resources which you have then you're not alone. This is true for small companies that don’t have all the talent in-house is needed to cover the content, optimization, design, and back-end management website.
One solution is hiring freelancers and partner agencies.
5) Identify the Right Technology
Why It Challenge
Finding the right technology is the fifth largest concern for marketers this year. Often, this is because the feedback on the technology spread. Marketers may turn to colleagues, friends in the industry, and / or analyst reports to find out which technology is best suited to their needs - just to find the feedback spread across email, social media, and so forth from the people from a variety of reputability.
When you are looking for tools, software, or a piece of technology to solve specific marketing problems, where do you go to find it?
What can you do?
For those of you looking for the tools, software, or a piece of technology to solve marketing problems particular, we recommend taking a look Growthvers ( a free visualization technology that focuses on business issues marketers are trying to solve, and bring them to specific pieces of technology marketing that aims to solve the problem).
6) Content Targeting to International Audience
Why It Challenge
Targeting is the key component of marketing. To be more effective targeting, one of the first things every marketer needs to do is identify their buyer personas to determine who they should be marketing to. If you are expanding internationally, it can be a big challenge not only to find out the best way to market to an international audience, but also to optimize your site for different countries.
What can you do?
Remember, your website visitors may speak a different language and live in a time zone that is completely different. To make your content appealing to a broad audience, you'll need to keep your global visitors top-of-mind when making all your content. It means realizing a seasonal reference, translating monetary unit of measure and references, and gives translators the tools and permission to adjust and adapt content for a specific audience when they need to.
Finally, make sure you optimize your site for international visitors, too.
7) Training Your Team
Why It Challenge
As the company's scale and technology continue to develop, train your team will be a bigger challenge for marketers. Does it train them on concepts and tools that they will use every day, or ensure they reach their full potential, a real struggle across the board.
What can you do?
To get an overall idea where your team stands up, takes a few minutes to assess the individual strengths of your team members' marketing and weaknesses, level of expertise, and passion / commitment to your company. Then, objectively assess priorities (or interest rate) of their expertise and their contribution to the bottom line of interest (ROI) for a date.
8) Hiring Top Talent
Why It Challenge
Hiring top talent is the eighth biggest challenge marketers reported experiencing this year. Why? Many companies are shifting more resources to marketing comes in, which means that demand is higher and higher for the top marketing talent. But the supply is just not keeping up. From sourcing the right candidates to evaluate for the right skills, finding a perfect person could take months ... or more.
What can you do?
Employers look for marketers with a diverse membership that includes digital marketing, content marketing, SEO, and social media marketing. To find the best marketers sign for your team, the first thing you should do is decide what people need to be able to achieve for your business.
