Instagram is now expanding its shopping features in the Instagram Story, as it now provides a way for users to view the store through its food. The Facebook-owned company announced today that it will now add stickers to an icon of shopping bags in Stories. Users can meet with stickers to see more details about a product.
Instagram says 300 million people use Instagram Stories each day and that these users often watch brand stories to find products. This feature is the first to come in brands like Adidas, Louis Vuitton, and Aritzia, and is expected to open for regular users over time.