Real soul of advertising and branding

“Creativity or new idea” are the real soul of advertising and branding. It gives the life to messages about products and services. Otherwise that may become boring or insignificant in the hearts and minds of people.
In the real world we can sell each & every product to the customer if we have created a need in the mind of the customer for the particular product. In the other words we can say that we create the particular product or service we need to create a need & therefore we required a new idea or creativity to which builds that needs.
As we’ve observed in recent years, advertisers have the power to do real good. Therefore to advertise our product we required unique ideas which will definitely put our product at first position from rest of all.
In the nutshell I would like to say that behind the any successful product there is only one thing – Creativity.