No matter what others say, people do judge your emails by its subject lines.
As per the study, 33% of email recipients decide whether or not to open an email basis on the subject line. That's why it is so important to draft subject lines which are compelling enough to get people to click through.
The email’s subject line is a very first impression of your Email. It seems like a small part of your email, but decides the value of your Email.
If you want your email content opened, read, and clicked? Then start with a creative & a beautiful Subject line. So, please review a few of tips which will help to boost engagement.
1) Keep it short and sweet.
Email subject lines will get cut off if they’re too long. As per the study 40% of emails being opened on mobile first .Therefore we recommend using subject lines with less than 50 characters to make sure the people scanning your emails read the entire subject line.
Along with it, emphasis over the important words in the email subject line as well.
2) Use a familiar sender name.
"If the from name doesn’t sound like it’s from someone you want to hear from, it doesn’t matter what the subject line is
No one likes talking to a robot. Think about when you call a company and can’t get a hold of an actual person. It’s frustrating, right? This goes for email, as well.
Never use "firstname.lastname@example.org." I repeat again: Never use this email address. It looks less personal & it also stops people from adding your email to their address book.
3) Segment your lists.
Personalize the experience using information from the actions your customer has already taken. Example -Why is this restaurant sending me a list of the best local steakhouses when I'm a vegetarian? Why is this company sending me case studies when I just signed up for their email list yesterday?
Therefore, it is important to segment your list before email shot.
4) Don't make false promises.
If your email subject lines making a promise to your reader make sure it should not be false as it may reduce the opened rate of your email. And, doing this your reader learn not be trust on your email and in most of the cases they unsubscribe .
6) Do tell them what's inside.
Makes it clear that something is waiting inside the email.
7) Time it right.
Sending an email at the right time with a right subject line can make a huge difference in open and click through rate.
8) Use concise language.
Keep in mind that most people scan their inbox very quickly , therefore it is better to be more clear and concise your subject line. Don’t user flowery language.
9) Start with action-oriented verbs.
One thing remembers that subject line work a call to action. An actionable subject line will inspire people to click on your email by instilling urgency and excitement.
10) Make people feel special.
The psychology of exclusivity is a powerful thing. Try to create a sense of belonging that could build loyalty and compel them to convert better on your emails.
The right phrasing can make your recipients feel special -- and the effect can be magical. A few ideas for phrasing include:
· "For our beloved customers only"
· "An exclusive offer for you"
· "My gift to you"
· "You're invited!"
· "Private invite"
11) Create a sense of urgency.
Using deadlines like “today only” or “24-hour giveaway” will encourage your reader to act now instead of putting it off until later, which results 22% higher open rate . But urgency is just one of the psychological principles that can help get people to open and click through your emails.
12) DON'T USE ALL CAPS or overuse exclamation points!!!
In fact, it’ll probably get your email ignored. People don't like to get yelled at, and using all caps and/or a lot of exclamation points can really rub people the wrong way not only are these tactics disruptive, but they look spammy.